crystal-training

Crystal is not just a cruise line. It is a name that has defined luxury at sea for more than 35 years.
In this section, I will walk you through Crystal’s legacy, our thoughtful relaunch under Abercrombie and Kent, and the signature elements that continue to set us apart today.
You will leave this section with the clarity, language, and confidence to introduce Crystal properly and position it in a way that feels natural, elevated, and compelling for your clients.

Crystal suites are not just places to sleep. They are sanctuaries at sea.
In this section, we will explore every level of Crystal’s accommodations. From elegant ocean view guest rooms to our most luxurious penthouses, you will see how space, design, and personalized touches come together to create that perfectly at-home feeling.
This is where you will learn how to match the right suite to the right client and explain the value of space, service, and comfort in a way that truly resonates.

Crystal’s dining and entertainment are anything but ordinary.
In this section, you will get a taste of our world-class culinary program, including exclusive partnerships like Nobu, along with the entertainment experiences that elevate every evening onboard.
Because luxury is not just how you travel. It is how you dine, unwind, and celebrate along the way.
This section will give you the language to sell experiences, not just amenities.

Crystal does not just take guests around the world. We take them deeper into it.
In this section, we will explore Crystal’s thoughtfully curated itineraries, our exclusive land experiences with Abercrombie and Kent, and the immersive moments that turn a sailing into a story worth telling.
You will learn how to position itineraries as experiences and help your clients see the journey, not just the map.

This is where everything comes together.
In this section, I will show you how to take what you have learned about Crystal and turn it into confident, natural sales conversations. We will focus on practical selling strategies, advisor tools, and simple ways to position Crystal without coming across as salesy or scripted.
You will learn how to spot the right moment to introduce Crystal, how to elevate clients you already have, and how to use Crystal’s tools to save time and close with confidence.
Think of this section as your Crystal toolkit. Built to support you in real conversations with real clients.

Let’s talk about offers. Even in ultra-luxury, value still matters.
In this section, I will walk you through Crystal’s current offers and show you how to use them strategically as part of your sales conversation. These are not discounts that cheapen the experience. They are thoughtful enhancements designed to add flexibility, inclusions, and confidence to the booking decision.
You will learn when to introduce offers, how to position them properly, and how to use them as a closing tool that feels smart, intentional, and aligned with the Crystal brand.
When used well, our offers help your clients feel good about saying yes and help you close with clarity.

JORDANA BOTTING, REGIONAL SALES DIRECTOR, CANADA